Case Studies
We translated sound and sculpture into a fragrance for the Museum of Pop Culture.
The brief
Museum of Pop Culture came to us with a bold idea: create a signature scent inspired by their iconic 50-foot sculpture, an awe-inspiring installation constructed from more than 500 electric guitars. The piece is a tribute to sound, creativity, and cultural impact—so the fragrance needed to capture that same energy and edge.
To begin the process, they uploaded a photograph of the sculpture into our AI-powered scent design tool, translating its striking colors, materials, and attitude into an olfactory concept.
The formula
Our Olfactory Intelligence transformed the visual inspiration into a bold, modern fragrance blueprint, capturing the sculpture’s scale and electric energy. Master perfumer Christophe Laudamiel then used this AI-generated foundation to craft the final formula, refining it into a distinctive, fully realized signature scent.
Electric Harmony
This bold fragrance captured the vibrant energy of 500 electric guitars. Bright citrus and metallic accords resonate through a luminous white floral heart. Deep oud, amber, and patchouli form a rich, comforting base, evoking cultural evolution and the textures of sound with a mineral twist. It is a modern symphony.
"This collaboration has opened up new creative possibilities, bringing the art of fragrance, Osmo's unique technology, and pop culture together in a way that’s never been done before."
The result
The fragrance made its public debut for MOPOP’s 25th anniversary in summer 2025. Available for purchase in the museum gift shop, Electric Harmony adds a distinctive new layer to the visitor experience, transforming it into something both memorable and multi-sensory.
For MOPOP, this fragrance was both a celebration of legacy and a strategic extension of their brand. It was a way to:
• Turn space into experience: Visitors and community members can now carry home a piece of the museum, with a beautifully crafted and timeless memento.
• Expand product offerings: This custom scent opened the door to many other possible products like candles, diffusers, and more.
• Generate revenue and brand equity: More than just merch—Electric Harmony is art, created through the uncharted medium of scent.
• Reach new audiences: People far beyond Seattle can now experience the spirit of MOPOP in a completely new way. The scent offers an immersive connection—bottling its pulse for anyone, anywhere.
